Engaging #DigitalCampaigns

#GiftLocal - Think Local First, Victoria BC

Campaign Brief: To create an online holiday sales campaign for 120+ partner businesses in Victoria BC and increase followers, social media engagement, and sales of partner businesses during Think Local Week from Dec 18 - 25, 2023.

Deliverables: Campaign idea, hashtag, copy for social media pages (brand’s and partners’) campaign teaser, social media posts, engagement ideas for the week.

Results: A 1,354% increase in engagement with 479 likes, 977 comments, and 70 shares between Dec 18-25. 

#BringItHome - HipBar

Campaign Brief: To create a social media launch campaign for India’s first alcohol delivery app in 2017 and increase app downloads.

Deliverables: An end-to-end campaign that appeals to various audiences through a series of relatable scenarios involving alcohol and having a good time. I created #BringItHome because it represented the product (alcohol home delivery) and also had a youthful energy associated with the brand.

Results: Through the launch campaign & digital promotions, the HipBar app had 700,000 installs and 120,000 active users.