Scroll-stopping copy for flight offers, condoms, whisky, and more!
Featured Clients: Cleartrip (Middle East & North Africa) | HipBar (India) | M2P Fintech (India) | Unsolicited (a series of imagined ads) | Beeline Car Stickers
Projects: Topical posts, brand campaign ads for social media, memes, promotional ads
Ads for Vessi, a Vancouver-based brand of waterproof shoes. Personal project (Mar 2024)
Imagined ad for Durex Extra Time Condoms. I love ads with minimal copy! (Personal Project, 2023)
A selection of topical posts for Cleartrip Arabia's 27,000+ followers (Client: Cleartrip, a travel company, 2021-23)
What would it look like if screenwriters couldn't continue? I created this series of ads in solidarity with the Writers' Strike 2023. (Personal Project, 2023)
EZCancel is a product by travel company, Cleartrip Arabia that lets you cancel/reschedule your travel plans in the last minute. I imagined relatable and funny scenarios where this might be applicable. (Client: Cleartrip, 2022)
M2P Fintech is a serious fintech brand. For their topical posts, I've tried to incorporate a subtle finance or brand reference. 1) Environment day 2) When Apple entered the Buy Now Pay Later (BNPL) market, and 3) A typography based concept to use the 2 in the brand logo to symbolise a II or "pause" for World Mental Health Day. (Client: M2P Fintech, 2021-23)
For India's first alcohol delivery app (Client: HipBar, alcohol delivery app, 2016-21)
Beeline is a brand of funny car stickers I founded in 2018. It is a collection of witty, sarcastic, irreverent bumper car stickers that sold on eCommerce site propshop24.com for a while and subsequently via Instagram.
A selection of posts for HipBar including a #BidenTrump election topical, an appreciation post during COVID, and a few more (Client: HipBar, alcohol delivery app, 2016-21)
Imagined Valentine's Day posts for Wimbledon and Toni & Guy. (Personal Project, 2023)
"Facts about alcohol" can be unpalatable, so I packaged it into snarky, bite-sized memes (Client: HipBar, 2016-21)